Search Engine Optimization can help to improve your business. This is the best way for digital marketing. You already know that. If users find your website in the Organic positions, it means they’re exactly interested in your services. In this content, you can find easily 2019-2020 SEO tips. While implementing your project, We suggest that you proceed with a strategy and a checklist.
Meta Title & Description
Search Engine Basics, title and description creates. Every time the main keyword comes firsts. Title appears in the first line of the Google results. You can create the best title that naturally and effectively important information on the page content. Avoid choosing a title that has no relation to the content or the page. Each page should use a unique title. Do not use long titles.
A meta description gives to search engines and users a summary of what the page is about.
Register Search Engine’s Webmaster Tools
You should register your website to search engine’s webmaster tools. With Google Search Console, you can see your Google performance, Speed issues, Mobile usability, Redirect, Noindex, 404, Duplicate content problems. Also, you can send your Sitemap.
I’m using frequently Bing Webmaster Tools. Bing has a very easily submit URL’s page. There is a free Keyword Research Tool. In markup validator tool, provide HTML Microdata, RDFa, Open Graph, Microformats, Schema, JSON-LD markup checking. You can ignore some parameters with ignore URL parameters tool. (Most of the time works for e-commerce sites and it needs high knowledge SEO)
For the local business, don’t forget to sign up the local directories. Google My Business so Google Map the biggest local business directory. Also for UK: Yelp, Yell, Bing are the major directories. Most of the time, Google Maps lists comes first in the Google Search results. It means firstly listing before any websites.
High Knowledge Content
Google recently published 2 new algorithms about content. EAT and BERT. These algorithms will check your content as a human view. You should write your content for humans. People should be able to read without getting bored. You should only write content on topics you know. In this context, trust and high knowledge are very important. Avoid repeating keywords. Just answer the people’s questions. There are some tools, which help for the finding keywords variations.
All of the SEO agencies use various tools for creating report, on-page audit, content analysis, watching project, score calculate. In this case, sometimes tools are free but most of the times you should pay for using that. You can find Free SEO scripts in this link: https://usefyi.com/templates/seo-templates/
Best SEO Tools
This list shows you which SEO tools are the best.
- Google Search Console
- Bing Webmaster
- Screaming Frog
Optimize Your PageSpeed
Your computer internet speed is more than 100mbit( Can be), I know that. I using 200 Mbit internet in my home. But I can’t say the same things for the mobile internet. Especially crowded places has very slow internet in the UK. Most of the users, use their mobile internet. Google says mobile-first all the time. It means, your site has to work very quickly in any kind of internet speed. Most of the time speed increasing process needs front end developer.