SEO Services

Technical SEO

Crawling & Indexing

We will use SEO tools to monitor and fix crawling and indexing issues. To make sure that search engines scan your website correctly, we check internal broken links. Our Seo professionals will check your website’s crawling and indexing errors caused by the server.

XML Sitemap Creation + Submission

XML Sitemap is a list of pages on your web site that crawled and get indexed by search engines. XML Sitemap should include pages on your website that canonicalized. Your web site should have both XML Sitemap for Pages and Images.

Setup robots.txt and Optimization

robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want to be accessed by search engine crawlers. We will setup robots.txt for your website correctly and optimize it to manage search engine.

Redirect Issues

Your website has 30x, 40x, 50x level and WWW redirection issues. Redirection issues will cause duplicate content then ranking problems.

Website Speed and Performance Optimization

Website Load Speed is a ranking factor. How fast your website load impacts user experience. Your website takes longer 3 seconds to load.

Best Practices:

  • Browser Caching
  • Gzip Compression
  • Using the Content Delivery Network (CDN)
  • JS & CSS Minification
  • Image Compression and Optimization

Internal Broken Link + Optimization

Internal broken links hurt your website and impact the user experience negatively. We can give 404 pages as an example to identify internal broken links. We will use SEO tools effectively to analyze site-wide broken links and optimize it.

Internal Link Structure

Internal link structure improves user experience by making it easier to navigate. To make sure that the search engine crawl and index website properly is important. We will optimize site-wide content and create proper internal link structure to have highly-ranking.

ON-PAGE SEO

Title & Description Optimization

Page titles are a ranking factor, they tell search engines what your page is about. Title and Description tags should be optimized and unique.

Duplication or missing of title and meta description tags isn’t just bad for SEO, it’s a bad experience for searchers. This situation impacts User Experience and rankings.

Heading (H1-H6) Tag Optimization

Heading tags tell search engines about important content and how well-structured content on the page. Every web page should have unique and optimized H1-H6 tags. Heading Tags are good places to use LSI keywords to have a high ranking with long-tail keywords.

Multi-Language Website Structure And Optimization

If you have content in different languages on your website, you want to make sure that the appropriate page is served to the searcher based on what language they’re using. We will optimize your content and sitewide On-Page Element for targeted each language.

Image Optimization

Every image should have optimized with Alt Tag. Search engines are unable to crawl images therefore unable to determine what the image is or deliver it in search queries without alt text.

SEF URL Structure & Optimization

Search Engine Friendly URL should be optimized with your targeted keywords. Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it’s best to use caution and limit hyphen use in URLs when possible. Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

Answer Box Optimization

If your site has the answer for an asked question or you have a piece of content in your site which is searched on Search Engine, It is going to appear on search engine result page. We will create a content creation plan and make sure that this content has almost all of the answers for questions that being asked by users.

Open Graph Optimization for Social Shares
Every post or pages should be optimized for Open Graph Tags be able to share by users.

CONTENT OPTIMIZATION & MARKETING

 Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. With keyword research, you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. We will conduct keyword research plan to create useful, compelling and competitive content that has almost all of the answers for asked questions or searched by users on the search engine. User intent is really powerful and important metrics in that process.

Duplicate Content Optimization

To avoid being penalised by Search Engines Algorithm or have high ranking in SERPs(Search Engine Result Pages), you want to ensure that you have little or no duplicate content across your site, as this can be deemed as low quality. Our SEO Professionals and Content Marketers will analyze every piece of your site-wide content to make sure that site-wide content is unique.

Title and Heading Tags Optimization Through the User Intent

Content should host all of the answers for asked every question about your niche. We will analyze and then optimize content using long-tail and LSI keywords.

User-Generated Content

Search Engine is falling in love with User Generated Content. We will use our users’ stories, videos and testimonials to contribute and grow our organic visibility.

INFORMATION ARCHITECTURE

Navigation & Hierarchy Creation

A good IA helps people to understand their surroundings and find what they’re looking for – in the real world as well as online. İn other words, information architecture is the creation of a structure for a website, application, or another project, that allows us to understand where we are as users, and where the information we want is about our position.

Here are some of the questions we ask when doing information architecture:

  • What is the flow of users through our site?
  • How does the application help the user catalogue their information?
  • How is that information presented back to the user?
  • Is that information helping the customer, and driving decisions?

Categorization & Taxonomies

Categorization is very important to determine which post is about and what kind of products or services are relevant. With Categorization and Taxonomies, users can search for content based on the assumed taxonomies. A good structured Categories and Taxonomies serve good User Experience.

 Breadcrumb Structure And Optimization

Breadcrumbs are a great way to help users identify where they are located. The first thing to do when analyzing how usable a site is should be to make sure people can easily find their way around no matter which page they first landed on. So, we will optimize the breadcrumb structure using the well-optimized categories and structured taxonomies. Then, we will use the Structured Data Testing Tool to implement Breadcrumb System on SERPs to increase CTR for the current page.

 Rich Snippets – Schema Data Implementation

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema tells the search engines what your data means. So, after the Information Architecture Optimization, we implement schema markup for various content that we host on to our website.

MOBILE SEO

Mobile Configuration

When we analyze your website for mobile devices, your website has not mobile design. There are recommended design tips to implement for mobile devices.

  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs (i.e. m.example.com)
  • Mobile Apps
  • Recently, Google announced that websites that have mobile design will be indexed before desktop.
  • For well-performed User Experience and high organic traffic, your websites should have a mobile-friendly design.

Image Optimization

Depend on the mobile configuration, your web site shouldn’t have heavy images. Server won’t load heavy images in a short time. To provide well-performed User Experience, you should use optimized images. We will optimize images, videos, infographics if you have, and other visual content types.

Mobile Website Speed and Performance Optimization

Website Load Speed is a ranking factor. How fast your website load impacts user experience. Your website takes longer 3 seconds to load.

  • Caching
  • Gzip Compression
  • Using Content Delivery Network (CDN) – AMP is using Google CDN – Progressive Web APP (PWA)
  • JS & CSS Minification
  • Image Compression and Optimization

 Content & Landing Page Optimization

Depend on the mobile configuration, you should well-optimized mobile landing pages and content to have high rankings increase organic traffic in mobile. We will use SEO Tools to optimize the content through keywords research and create new landing pages for new topics.

OFF-SITE SEO

Using Paid Channel

One of our well-shaped SEO strategies is using paid channels to increase organic visibility. With the well-optimized Landing Pages, we create strategized Ads to monitor real-time data and have useful data. Then, we use this data to optimize On-Page Elements and increase CTRs.

Competitor Research

Every business has competitors. So, to make good something and provide value we should analyze our competitor that we are in contest with.

  • Who are your competitors?
  • What products and services do your competitors offer?
  • What do you need to know about your competitors?
  • How to act on the competitor information you get?
  • How do you plan to compete?
  • Who is your direct or indirect competitor?

 Backlink Profile Analysis

Link building is a ranking factor. So, our website should have a quality backlink from relevant websites. But, If your site have spammy links from spam website? We will conduct backlink audit to analyze your backlink profile and then if your you have bad, spammy, harmful links from other websites, we will disavow and delete them.

Link Building

Link building is a ranking factor. So, our website should have a quality backlink from relevant websites. From niche to niche link building is most accurate. With well-optimized On-Page SEO and structured informational content, we are building links from most authoritative websites. We create strategic link building to have a high ranking in SERPs. With link building, search engines can crawl and index our website accurately. Content is king, but without links and social shares, it can only be queen. Without content, links don’t make sense. So, we will create and optimize good, useful, shareable, evergreen content and building good, quality links to promote it.

REPORTING

Monthly Benchmarking Report

  • What On-Page Seo tasks were completed?
  • What SEO tasks were completed last month about our goals?
  • What impact did these efforts have on the web presence for organic search?
  • What new opportunities were identified to optimize for organic search?
  • Are there any new competitive threats?

Keyword Research & Ranking Report
Track your important keyword rankings with the Keyword Ranking SEO Report and monitor the progress of your SEO campaign. We will be doing keyword research and looking for new keyword opportunities and keyword ideas to increase organic traffic. We will be sending you a monthly report that has your keywords that have ranked using SEO tools.

Monthly Key Performance Report (KPI)
Each month we will be sending you a report based on your specific KPIs.
SEOREQ Manchester – United Kingdom SEO Services