PPC Agency Manchester
Probably the most well-known type of paid search, pay-per-click advertising has evolved significantly over the past years, making it noticeably more competitive in most businesses. The most popular PPC ad space in the world is Google Ads. The Google Ads platform allows to view ads that appear on Google’s search engine, over 2 million websites and some other Google products, such as YouTube. Social Media Marketing is the advertising that promotes your business on social media channels such as Facebook, Instagram, Linkedin, Twitter or Pinterest.
Google Ads works on a pay-per-click system where advertisers bid on keywords. When a search is queried, Google looks at the ad pool and returns several winners for them to appear in the ad space in the search results stream.
There are various types of Facebook and Instagram advertising, and it is constantly changing. Although widely used as a more brand recognition approach, it is increasingly used as a direct selling channel and can be extremely powerful if applied by someone skilled in the field.