Bertan UZUN – Founder of REQ

I have been interested in SEO since 2006. I’m a SEO specialist in Manchester.

Specialities: International SEO, Technical SEA – SEM Management, Digital Marketing, Online Reputation Management + PR, Client Management, Conversion Optimization, A/B & Multivariate Testing, PageSpeed Optimization, YouTube SEO, Website Analysis, WordPress, PPC.

Using tools: Google PageSpeed Insight, Google Analytics, Google My Business, Google DevTools, Google Tag Manager, Google Optimize, Google Lighthouse, Google Data Studio, Google Testmysite, Google Ads, Google Keyword Planner, Google Structured Data Testing Tool, Google Search Console, Yandex.Webmaster, Bing – Webmaster Tools, SEMrush, Ahrefs, Moz, Ryte, SearchMetrics, All in SEO, Yoast SEO, Screaming Frog, Open SEO Stats, SEO META in 1 CLICK, WebPageTest, W3C, GTMetrix, Notepad++, Excel, Trello, Powerpoint.

HTML + CSS knows, JavaScript + PHP + ASP basics. 14+ years of experience in web design and development.

cPanel, Plesk, Sitecore, Kentico, TeamSite, Yandex Metrica, YouTube Analytics, Adobe Analytics, Facebook Business, Adobe Photoshop, Fruity Loops experienced.

The most important things: Human and animal rights, innovation, internet speed, clean environment, trust, respect, freedom, nature, personal evolution, equality.

Favourite websites: Google, Ecosia, Bing, Wikipedia, Numbeo, Statista, Twitter.
Favourite Entertainments: Music, Art, Research, Statistics, Camping.

Search Engine Optimization (SEO) Tips

What is SEO?

Search Engine Optimization, which is a search engine optimization in Turkish, is to adapt to the algorithms that provide ranking sites in search engine results. Websites that do not comply with SEO cannot rank high in search results. All search engines, especially Google, expect their websites to be SEO compliant. In SEO, what Google says is more important than what people say. There is no place for individuality in SEO. Make your website a platform where the user can find what they are looking for. Google’s business philosophy is not that a business is very good, it is finished. Advance your SEO projects with this in mind. SEO expertise is a time-consuming task.

Google Ads

Advertise with Google; Let customers find you right when they’re looking for products or services on Google. Pay only when your ad is clicked and your website is visited, or when you call.

Grow your business with Google Ads

Meet customers looking for businesses similar to yours on Google Search and Maps. Pay only for clicks to your website or phone calls to your business.

See when users search for products or services you offer

Users search Google for what to do, where to go, and what to buy. Your ad can appear on Google when users search for products or services similar to yours.

A properly timed ad can turn users into valuable customers, whether they’re using desktops or mobile devices.

DRAW A VISITOR TO THE WEBSITE
Enlarge your online sales, reservations or mailing list with digital ads that direct users to your website.

GET MORE CALLS ON THE PHONE
Get more customers to call you with ads that highlight your phone number and a call button.

INCREASE VISIT TO YOUR BUSINESS Allow more customers to visit you with business ads that help users find your business on the map.

Set a budget for your business

You can advertise on Google with almost any budget. Set a monthly budget limit and ensure that it is never exceeded. You can also pause or edit your spending at any time.

What is Google AdWords? The new name Google Ads is the largest market share advertising service in the internet world. Agencies or experts can help you with this. You can also run this operation by yourself.

Why Google? You may have different purposes, such as attracting new visitors to your website, increasing internet sales, calling on the phone or making customers permanent. Google Ads is all possible. Reach the right users at the right time. On Google, users find your business exactly as they search for the products or services you offer. Run ads locally or globally. Target your ads to customers in specific countries, regions, or cities, or at a distance from your processing or store.

Google Ad Prices

Google advertising fees are different for each keyword and website. Prices vary with the filtering that you want to publish on the day, time, region, gender. The quality points of your site will affect your costs. Quality scores are determined by many different algorithms, such as the fast opening of your site and the ability to find what the user is looking for. There is no need for a package here. As a matter of policy, you set the price.

Search engine compatibility of your website is very important here. Typically, the Per Click Pricing (CPC) model is preferred without charge for impressions. In this system, money is paid as you click on ads. Progressed with daily budget.

Google AdWords efforts, which are vital among Digital Marketing channels, are vital for websites concerning sectoral availability and target audience profile. With cost-per-click costs being strategically optimized and applied to campaigns and ads, there are vital touches on sales conversions from the AdWords channel.

Google Ad Types

Search Network

When users search for your products and services, they’ll appear next to Google search results. You pay only when users are clicked to visit your website or call your business.

Display Ads

Google Ads display ads run on more than two million websites and over 650,000 applications. This will show your campaign where your audience is.

Video – YouTube Ads

Video ads are shown only to the users you want, and you only pay when viewed. In other words, you can’t waste your money by showing ads to users who aren’t interested in your business.

Universal Application Campaigns

Universal App Campaigns help you promote your iOS or Android app to billions of users on Google. Moreover, all transactions from a single campaign. Let Google machine learning help you find the best users and get the most out of your budget.

Have a website suitable for search engines

Reduce Google advertising costs and optimize campaigns by making your website SEO compliant.

Take control of your campaigns.

Start or stop campaigns at any time. Ready to try Google Ads? You can pause, end, or adjust your campaign at any time, with no obligation or cancellation fees.

Flexible pricing.

It’s easy to set the price you’d like to pay when users click on your ad. You can also change this price at any time.

Real-time results.

For all goals, such as website visits, online sales, or phone calls, tracking tools always show how your investment responds.

Three payment methods

Set up your payments by credit card, debit card, or bank payment, whichever comes easy to you.

Google Ad Management

  • We’ll get a search engine-friendly website.
  • We’ll reduce your High Ads bills by optimizing your website and campaigns.
  • Our sites will be tested with many SEO software including our software optimization problems will be eliminated.
  • SEO – We’ll work with AdWords together, and we’ll follow Google guidelines.
  • We’ll lower your high AdWords invoices by doing Search Engine Optimization.
  • We will work as a department, increasing sales volumes and traffic.
  • We’ll solve integration issues with all browsers, devices, and sites.
    Instead of blank clicks, we’ll show your ads to prospects interested in your returnable products.
  • We will increase customer turnaround rates.
  • We’ll make a noticeable increase in page opening times.

Reporting

We elaborate and provide you with meaningful reports on data from AdWords campaigns for your website.

SEOReq
Google Ads Agency Req: We won our first Corporate customer in 2009 with the Google advertising service. So far, a few holding, dozens of brands and hundreds of sites have done.

  • Monetization by Watching Ads Google doesn’t have such a chance.
  • You can preview your ads with the Google Ad Preview and Diagnostic Tool.
  • You can get support for Google Ads Customer Service by calling 0800 026 1728
  • Unfortunately, free advertising is not available, but you can test the broadcast with a free coupon of $ 100.
  • Google ad blocking can be done with AdBlock or Fair AdBlocker. In this way, you will not see ads on any site, they will stop.
  • Google Ad settings are very detailed, prepare for Google certification programs if you want to do a good job.

Frequently Asked Questions

How to Advertise with Google

Google is advertised using Google Ads, the advertising service that generates the largest revenue. This will also broadcast on YouTube and Google partner websites.

How Much Budget Should I Spend?

Google allows advertisers to choose their budget. In this way, ads can be broadcast without upper or lower limit. We can still offer a budget proposal for you.

How Much Time Will My Ads Run?

Ads will begin running 15 minutes after account set up and run as long as you pay.

How to Monetize Google Ads?

If you have a good traffic website, you can advertise using Google Adsense and make money from your site.

SEO Tips

Search Engine Optimization can help to improve your business. This is the best way for digital marketing. You already know that. If users find your website in the Organic positions, it means they’re exactly interested in your services. In this content, you can find easily 2019-2020 SEO tips. While implementing your project, We suggest that you proceed with a strategy and a checklist.

SEO

Beginner (Junior):

Meta Title & Description

Search Engine Basics, title and description creates. Every time the main keyword comes firsts. Title appears in the first line of the Google results. You can create the best title that naturally and effectively important information on the page content. Avoid choosing a title that has no relation to the content or the page. Each page should use a unique title. Do not use long titles.

A meta description gives to search engines and users a summary of what the page is about.

Register Search Engine’s Webmaster Tools

You should register your website to search engine’s webmaster tools. With Google Search Console, you can see your Google performance, Speed issues, Mobile usability, Redirect, Noindex, 404, Duplicate content problems. Also, you can send your Sitemap.

I’m using frequently Bing Webmaster Tools. Bing has a very easily submit URL’s page. There is a free Keyword Research Tool. In markup validator tool, provide HTML Microdata, RDFa, Open Graph, Microformats, Schema, JSON-LD markup checking. You can ignore some parameters with ignore URL parameters tool. (Most of the time works for e-commerce sites and it needs high knowledge SEO)

Local Business

For the local business, don’t forget to sign up the local directories. Google My Business so Google Map the biggest local business directory. Also for UK: Yelp, Yell, Bing are the major directories. Most of the time, Google Maps lists comes first in the Google Search results. It means firstly listing before any websites.

Mid:

High Knowledge Content

Google recently published 2 new algorithms about content. EAT and BERT. These algorithms will check your content as a human view. You should write your content for humans. People should be able to read without getting bored. You should only write content on topics you know. In this context, trust and high knowledge are very important. Avoid repeating keywords. Just answer the people’s questions. There are some tools, which help for the finding keywords variations.

SEO Checker

All of the SEO agencies use various tools for creating report, on-page audit, content analysis, watching project, score calculate. In this case, sometimes tools are free but most of the times you should pay for using that. You can find Free SEO scripts in this link: https://usefyi.com/templates/seo-templates/

Best SEO Tools

This list shows you which SEO tools are the best.

  1. Google Search Console
  2. Bing Webmaster
  3. SEMRush
  4. Ahrefs
  5. Screaming Frog
  6. Moz
  7. Majestic

Advanced (Senior):

Optimize Your PageSpeed

Your computer internet speed is more than 100mbit( Can be), I know that. I using 200 Mbit internet in my home. But I can’t say the same things for the mobile internet. Especially crowded places has very slow internet in the UK. Most of the users, use their mobile internet. Google says mobile-first all the time. It means, your site has to work very quickly in any kind of internet speed. Most of the time speed increasing process needs front end developer.

What is a Sitemap?

A Site Map informs search engines of the URLs we want our site indexed. Google, Yandex and Bing bots want to see sitemaps on every site. With this file, search engines have more control over the pages to be scanned. This file can send information such as which page changes frequently when it was last updated, and which page on the site is more important than others. In this way, search engines can be more efficient when browsing websites.

Search Console, Google Webmaster and Yandex Webmaster panel where you can download a sitemap screen. The sitemap consists of a list-shaped XML extension. This file basically contains url, lastmod, changefreq, priority.